For construction and property technology companies
International market entry for ConTech and PropTech
Every construction and property market buys differently. We help construction technology (ConTech) and property technology (PropTech) companies enter new countries, from the UK and Europe to North America and the Gulf: where to start, who buys, how to adapt the proposition and price, and which partners and stages open doors.
- 28 yearsadvising the built environment, since 1998
- US$40M+in new revenue, growth opportunities and funding for clients
- LecturerUniversity of Hong Kong, UCL Bartlett and University of Melbourne
- IET + RICSco-author of the digital twin papers
- 60+stages in 11 countries
Who it is for
Companies
- Construction technology (ConTech) startups, scale-ups and SMEs
- Property technology (PropTech) companies
- Established technology companies taking a product into the built environment
Markets
- United Kingdom and Europe
- North America
- The Gulf and the wider Middle East
- Any other country your buyers are in
What we do
- 1Market selection and the first country to enter
- 2Buyer map: developers, contractors, consultancies, asset owners, property managers and government entities
- 3Competitive positioning against local and global players
- 4Proposition and pricing adapted to the local market
- 5Partners, channels and the events and stages that matter
- 6Launch plan and the first pipeline
Outcome: A focused market entry plan, the right introductions and a pipeline you can build on.
Results
0 to 100Kannual revenue, with go-to-market, pricing, CRM and finance set up from scratch
6 monthsfrom UK market entry plan to product launch and market traction
US launchproduct launch in Los Angeles at AECnext, adapted for construction
15+competitors mapped for UK market entry and European positioning
Independent
BE-WISE is not a software vendor or reseller, and not a system integrator or implementation contractor. We advise and build the case, so our only interest is the market and the decision that is right for you.
Questions
Who helps construction technology companies enter new countries?
BE-WISE helps construction technology (ConTech) and property technology (PropTech) companies enter new countries: choosing the first market, mapping the buyers, positioning against local and global competitors, adapting the proposition and price, and finding the partners, channels and stages that open doors.
Which countries do you cover?
All of them. BE-WISE is based in Dubai, but market entry work covers the UK and Europe, North America, the Gulf and beyond. Cristina Savian has worked with clients across the Middle East, the UK and Europe, North America and China.
Do you work with PropTech as well as ConTech?
Yes. The buyer map covers developers, contractors, consultancies, asset owners, property managers and government entities, so the work applies to construction technology and property technology alike.
Are you independent?
Yes. BE-WISE is not a software vendor or reseller, and not a system integrator or implementation contractor. We advise and build the case, so our only interest is the market and the decision that is right for you.
What do we get at the end?
A focused market entry plan, the right introductions and a pipeline you can build on.
How do we start?
With a twenty-minute call on your topic. Tell us your product, where you sell today and where you want to go next.
Twenty minutes, your topic
Tell us your product, where you sell today and where you want to go next.