For construction and property technology companies
Growth hacking for ConTech and PropTech
Your users love the product. Now it has to grow. We find the fastest route to paying customers: the value story buyers repeat to their CFO, the segments that buy first, the price, the sales material and the commercial engine behind it.
- 28 yearsadvising the built environment, since 1998
- US$40M+in new revenue, growth opportunities and funding for clients
- LecturerUniversity of Hong Kong, UCL Bartlett and University of Melbourne
- IET + RICSco-author of the digital twin papers
- 60+stages in 11 countries
What we do
- 1Value translation: the problem you solve and its commercial value, in a sentence the board can repeat to the CFO
- 2Segments, ideal customers and the buyers who move first
- 3Messaging, positioning and launch traction
- 4Pricing, packaging and business model
- 5Sales kit: pitch deck, one-pagers, battle cards and case studies
- 6CRM, pipeline and the commercial operating rhythm
Outcome: A value story executives can act on, and a commercial engine that turns it into growth.
Results
0 to 100Kannual revenue, with go-to-market, pricing, CRM and finance set up from scratch
6 monthsfrom UK market entry plan to product launch and market traction
3-yearcommercial roadmap, four priority segments and a SaaS pricing model
Growthbusiness development, product packaging, sales material and pitch decks
Ways to work with us
Go-to-Market and Growth Strategy
Scale your digital solution in the construction and built environment sectors.
Fractional Commercial Lead
Senior commercial leadership, without the full-time hire.
International Market Entry for ConTech and PropTech
Enter a new country with the right buyers, partners and stages.
Independent
BE-WISE is not a software vendor or reseller, and not a system integrator or implementation contractor. Our only interest is your growth.
Questions
What is growth hacking for a construction or property technology company?
Finding the fastest measurable route from a product people use to customers who pay. In construction and property that means a value story the board can repeat to the CFO, the segments that buy first, the right price, sales material in the language buyers use, and a pipeline you can manage.
Who is it for?
Construction technology (ConTech) and property technology (PropTech) startups, scale-ups and SMEs, and established technology companies taking a product into the built environment.
How do we work together?
Three ways: a Go-to-Market and Growth Strategy engagement, a fixed-scope Sales Kit Sprint, or a Fractional Commercial Lead for a set number of days each month.
Are you independent?
Yes. BE-WISE is not a software vendor or reseller, and not a system integrator or implementation contractor. Our only interest is your growth.
Do you also help with new countries?
Yes. If growth means a new market, see International Market Entry for ConTech and PropTech: the UK and Europe, North America, the Gulf and beyond.
How do we start?
With a twenty-minute call on your topic. Tell us your product, who uses it today and who you need to sell it to next.
Twenty minutes, your topic
Tell us your product, who uses it today and who you need to sell it to next.