Academy

The programmes

Four programmes, each taught from first-hand experience.

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  For executives, rising stars and teams

  AI for Leaders and Teams

  Turn ChatGPT, Claude and other AI tools into co-workers, set up around your voice.

  • Your own AI toolset for writing, preparing and deciding
  • LinkedIn, email and outreach run with AI, in your voice
  • Which tool to use for which job, and how to brief it well
  • Habits that give you back hours every week

  Why learn this from Cristina

  • Runs her own LinkedIn, email and outreach with an AI toolset she built herself.
  • Led an AI use-case programme across 25+ offices of a global engineering practice, securing US$5M+ in funding.

  Tools covered

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  AI becomes part of how you and your team work every day.

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  For ConTech and PropTech teams, and firms selling digital services

  Technical Pre-Sales and Sales

  Sell technology to the built environment the way its buyers decide.

  • What AEC buyers actually care about
  • Positioning and value that executives and boards understand
  • Demos and technical conversations that move a deal forward
  • Enterprise sales cycles, from first meeting to signature

  Why learn this from Cristina

  • Years in global technical sales and account leadership roles across Europe and America at a multinational technology company.
  • Built the sales enablement toolkit behind a digital twin service that reached US$25M+ a year by year three.

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  Your team shows value sooner and wins the deals it should win.

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  For leaders who speak at conferences, client events and boards

  On Stage: Presenting with Presence

  Prepare and deliver keynotes, pitches, panels and moderated sessions with presence.

  • Build a talk or a pitch around one clear idea
  • Keynotes, panels and moderation, each with its own craft
  • Voice, presence and handling questions from the floor
  • Pitching a project or an investment proposition to win funding

  Why learn this from Cristina

  • 60+ stages in 11 countries: main-stage keynote at Cityscape Global, moderator at Big 5 Global.
  • Led pitch workshops for PhD fellows at Imperial College London (2018 to 2020): raising funding and presenting their projects.

  Chosen by

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  On stage at

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  Audiences remember your idea, and organisers invite you back.

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  For executives and rising stars

  Executive Coaching and Career Definition

  Define where your career goes next, and build the authority to get there.

  • Define your direction and the next role you want
  • Own your idea: the one idea only you can own
  • Build your brand: profile, content and voice, consistent everywhere
  • Lead the industry: stages, juries, articles and network

  Why learn this from Cristina

  • Built her own authority with the Authority Framework: 60+ stages, 21 juries, the IET and RICS papers.
  • Supervises and mentors postgraduate students at the University of Hong Kong.

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  A clear direction, and an industry that knows your name.

How a bespoke programme works

1. 1

   Exploratory call

   Tell Cristina who the programme is for and what needs to change.

2. 2

   Programme design

   Cristina shapes the content, format and timeline around your people.

3. 3

   Delivery

   One-to-one, in-house, in a cohort or online, with AI built in throughout.

The framework

The Authority Framework: four moves to become the name your industry calls.

What clients say

• Really enjoyed working with [Cristina]. The structured [pitch training] session [for our PhD students] completely met the brief. Everything ran smoothly and was delivered to exacting professional standards. Lots of positive feedback from everyone!

  Jane-Lisa Coughlan, Imperial College Graduate School, on pitch training for PhD students

• The workshop was amazing! It exceeded my expectations! You helped us achieve in a short time something we have not managed to achieve in 2 years.

  R. Darrow, AMDAS Management

• I have admired Cristina for many years and always wanted to follow in her footsteps, so I asked her to coach me to become an authority in my field. Because we work in the same industry, she knows exactly where I need to be heard. Every week she helps me improve, and she has shown me how to use AI tools to make a very busy life much easier.

  Built-environment innovation leader, PhD

• Cristina was my mentor and helped me consider the value of the actions we perform on a day-to-day basis and provided me with encouraging, constructive nudges to get me to step outside of my comfort zone. Yet, she possesses the rare quality of being highly empathetic and managed to bring me back round to being optimistic about challenges in front of me.

  Digital product and data leader, AEC

• Cristina gave me back hours every week. ChatGPT and Claude are now part of how I write, prepare and decide, and my voice in my field is clearer and more confident than it has ever been.

  Mid-career professional

Coaching clients stay private, so we do not publish their names.