For technology founders
90-minute Strategy Session
For founders building in ConTech, PropTech, and AEC software. We can talk about positioning, enterprise sales cycles, what AEC buyers actually care about, or wherever you would like the conversation to go.

- 28 yearsadvising the built environment, since 1998
- US$40M+in new revenue, growth opportunities and funding for clients
- LecturerUniversity of Hong Kong, UCL Bartlett and University of Melbourne
- IET + RICSco-author of the digital twin papers
- 60+stages in 11 countries
What you get
Ninety minutes with Cristina on your question, and a one-page plan to act on.
- 1
Before
Please share a short intro to your company when you book.
- 2
90 minutes
On Microsoft Teams with Cristina, working through your question. Advice, not a sales pitch.
- 3
After
A one-page summary of what we agreed, your top three priorities and the next steps.
What we can work on
Positioning
The value story: the problem you solve and its commercial value, in a sentence the board can repeat to the CFO.
What AEC buyers care about
The segments that buy first, and what the buyers in them actually care about.
Enterprise sales cycles
From first meeting to signature, and the sales material buyers expect along the way.
Price and packaging
Pricing, packaging and business model for construction and property technology.
Your next market
The first new country to enter: the buyers, the partners and the stages that open doors.
Your own question
Or wherever you would like the conversation to go.
Fully refundable
Not satisfied?
The session is fully refunded.
Going further?
The session fee is credited in full against any future engagement.
Results for technology founders
0 to 100Kannual revenue, with go-to-market, pricing, CRM and finance set up from scratch
6 monthsfrom UK market entry plan to product launch and market traction
3-yearcommercial roadmap, four priority segments and a SaaS pricing model
15+competitors mapped for UK market entry and European positioning
Cristina shaped Glodon's vision for UK market entry and brand strategy. Combining strategic vision and deep industry knowledge, she clarified positioning, identified opportunities, and delivered impactful insights with energy, precision and collaborative leadership.
Pierpaolo FrancoVice President, GlodonWorking with Cristina on the assessor.io project was a pleasure. In a short time, she helped us craft a focused business development and go-to-market strategy, and aligned our messaging in a way we still use today. A true professional: sharp, patient, and a joy to work with.
Bilal SuccarTech Founder, assessor.ioCristina has been instrumental to aec+tech’s growth since 2021. What began as mentorship quickly became a strategic partnership. Her expertise in construction tech and digital transformation continues to shape our direction and drive results.
Niknaz AftahiCEO and Founder, aec+techThank you for everything you brought to Glider. You made our company flourish! With your continued help I am sure we will bring even more success as we stretch to Europe, Asia and Australia.
Questions
Who is the session for?
Founders building in ConTech, PropTech and AEC software, and established technology companies taking a product into the built environment.
What happens before the session?
When you book, please share a short intro to your company, so the 90 minutes go on your question.
How is the session run?
On Microsoft Teams with Cristina, working through your question. Advice, not a sales pitch.
What do I get afterwards?
A one-page summary of what we agreed, your top three priorities and the next steps.
What if I am not satisfied?
The session is fully refunded.
What if we decide to work together?
The session fee is credited in full against any future engagement.
Book your 90-minute Strategy Session
Fully refunded if you are not satisfied. Credited in full against any future engagement.